The Founder

For eight years in New York, Isha found herself explaining where she was from. People knew India. They did not know about Lucknow. So she would refer to more popular cities just to be understood. It never sat right with her, because Lucknow is where she is from.

This is not just any embroidery. It is chikankari, a hand embroidery technique that is 400 years old and exists in one city in the whole world. It is also a dying craft, with fewer hands trained in it every year.

This brand is Isha's way of putting Lucknow and chikankari on the map. She is not just building a clothing brand. She is bringing a place to the world through its story, its detail, and its craft.

Isha Kesarwani New York is for those who belong to more than one place, for those who understand what it means to carry two cultures and want to honor both without compromise.